Last Updated: 2025
Highway Manufacturing ("Highway," "we," or "us") is a leading provider of earth auger drilling equipment and related services. We value the privacy of our website visitors and customers. This Privacy Policy explains how we collect, use, and share your personal information, as well as your choices regarding that information.
By using our website (www.highwayequip.com) or interacting with us directly, you consent to the practices outlined below.
Information We Collect
We may collect personal information from you through our website, direct communications, trade shows, or events. This may include:
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Identity & Contact Info: Name, business address, email, phone number
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Employment Info: Employer name and job title
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Transactional Info: Purchase history, service interactions
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Marketing & Communications: Event attendance, survey responses, communication preferences
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Website Usage Data: IP address, browser type, visit duration, and pages viewed
We also collect anonymized or aggregated data for internal analytics. We do not collect sensitive personal data such as race, religion, or political affiliations.
Website Technologies & Cookies
We use standard web technologies to improve your experience on our site:
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IP Address/Device ID: For analyzing site visits
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Cookies: Small files that enhance site functionality and collect usage stats
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Web Beacons & Pixels: Track interaction with website content and emails
We may use cookies and similar technologies to improve site performance and analyze usage. By continuing to use our site, you consent to our use of cookies.
We do not currently offer cookie opt-out features, and we do not honor “Do Not Track” browser signals.
How We Use Personal Information
Your information may be used to:
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Deliver products, services, and customer support
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Respond to inquiries and provide requested info
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Register you for events and send updates
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Provide marketing communications (opt-out available)
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Customize your website experience
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Conduct surveys and collect feedback
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Notify you of changes to our site or policies
How We Share Your Information
We may share information with:
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Vendors & Service Providers (CRM tools, email platforms, cloud hosting)
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Marketing Partners for campaign support
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Event Co-Sponsors (e.g., for trade shows)
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Legal & Regulatory Entities as required
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Successor Entities in case of sale, merger, or acquisition
We may also share anonymized or aggregated data for any lawful purpose.
Your Choices
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Opt out of promotional emails via the “unsubscribe” link
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Limit cookie use via browser settings
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Choose not to provide optional information
Data Security
We use industry-standard physical and digital safeguards. However, no system is 100% secure, and data transmission is at your own risk.
International Users
By interacting with Highway, you consent to your data being processed in the United States.
Data Retention
We keep your data only as long as needed to meet the purpose of collection, maintain business records, or comply with legal obligations.
Third-Party Links
Our website may include links to other websites. We are not responsible for their content or privacy practices.
Children’s Privacy
Our website is not intended for use by children under age 16, and we do not knowingly collect data from them.
Changes to This Policy
We may update this Policy at any time. Changes will be posted here with the “Last Updated” date.
Contact Us
For questions or concerns, contact:
Highway Manufacturing
333 2nd Street NE
Hopkins, MN 55343
Phone: 952-938-2889